That Paleo Chick
A publication holding a real cadence across a website and six social networks without a staff. An agentic pipeline drafts every post and image, then stops. Nothing publishes without a person pressing a button.
Digital Tide · Spring Hill, TN
We makesmall brandsimpossibleto ignore
Brand, website, apps and the infrastructure underneath, built by one studio, so nothing falls between vendors and nobody gets to point at somebody else.
ScrollMost small brands are stitched together from five vendors who have never spoken. We own the whole stack: the mark, the site, the inbox and the server it runs on. That is why it all sounds like one company.
Selected work
Digital Tide
The identity, this site, and the software the studio runs on, all designed and built in house. Charter is the client, invoicing and payments platform we got tired of renting, billed through Stripe; AdGenius turns one design into every ad size.
SanBar Solutions
A business services firm with no digital footprint. Logo, design system, stationery and business cards with custom tracked QR codes. Then the site, cloud, email and DNS. One company, not six invoices.
Greedy
A Shopify supplement brand spending on ads with no reliable way to attribute a sale. We ran the programme: the measurement rebuild, the full-funnel campaigns across Meta and Google, and the reporting that showed which spend actually produced an order.
Quvo
Sales teams were phoning facilities to ask how full the bays were. We built a working proof of concept putting live stockpile volumes and trends in their hands, and set up the business email and cloud infrastructure alongside it.
You talk tothe personbuilding it.
Digital Tide is a small studio in Spring Hill, Tennessee, run by Bob Wade. Twenty-plus years in engineering and product leadership, now pointed at the businesses that get the worst of the agency world: the ones too small to interest a big shop and too serious to be handed a template.
The whole model is refusing to specialize into uselessness. A brand that can't ship, a site nobody maintains, a marketing plan with no infrastructure under it: those are all the same failure, which is somebody owning one slice and nobody owning the result.
So we own the result. One studio, one contact, one invoice, from the first sketch to the server it runs on.
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Capabilities under one roof0
Accountable team, start to finish0
Vendor handoffs to manage0
Lighthouse target on every buildWhat we actually do
Seven things.No overlap.
Each one has its own buyer, its own deliverables and its own shape. Take one, or take the stack. Every project is scoped and priced on its own.
A name, a mark, and a story people repeat back to you.
We start with what you sell and who buys it, then build the identity outward from there. You leave with a system, not a logo file. Rules specific enough that the next person who touches your brand can't wreck it.
- Best for
- Pre-launch, or a rebrand that's five years overdue
- Engagement
- Fixed project
- Timeline
- 2-3 weeks
What lands- Logo & mark system
- Type and color system
- Brand guidelines
- Voice & messaging
- Social + print kit
- Source asset library
A site that loads in under a second and turns visits into calls.
Custom design on a modern stack. No page-builder tax, no theme you'll outgrow. We measure the thing that matters: how many people arrived, and how many did what you needed them to.
- Best for
- Businesses whose website is the main sales channel
- Engagement
- Fixed project
- Timeline
- 3-7 weeks
What lands- Custom design, not a template
- Next.js build
- CMS your team can run
- Core Web Vitals pass
- Technical SEO foundation
- Conversion analytics
Your product on the home screen, built once, shipping to both stores.
Cross-platform where it saves you money, native where it doesn't. We handle the part most studios hand back: store review, release pipelines, and the second version.
- Best for
- Products that need to be opened, not just visited
- Engagement
- Fixed project
- Timeline
- 9-15 weeks
What lands- Product definition & flows
- iOS + Android build
- App store submission
- Push & engagement
- Release pipeline
- Post-launch analytics
A pipeline you can see: what came in, from where, what it cost.
Email, paid and content run as one system with a single dashboard behind it. If a channel can't be attributed, we don't keep spending on it.
- Best for
- Brands with a good site and no repeatable source of leads
- Engagement
- Monthly retainer
- Timeline
- Ongoing, month to month
What lands- Channel plan & budget
- Email automation
- Paid campaign management
- Content calendar
- Lead routing & CRM
- Monthly reporting
Hosting, domains, mail and backups handled. One number to call.
The unglamorous layer that decides whether everything else stays up. Certificates renew, backups restore, and someone picks up when the site is down at 9pm.
- Best for
- Teams with no in-house technical owner
- Engagement
- Monthly retainer
- Timeline
- Ongoing, month to month
What lands- AWS / Vercel hosting
- DNS & business email
- SSL and security posture
- Backups & monitoring
- Patching and updates
- Defined support response
A written plan with sequence, cost and owners, before anyone builds.
Sometimes the right answer is to build less. We audit what you have, price the options honestly, and tell you which ones we'd skip, including the ones we'd otherwise be paid to build.
- Best for
- Leaders deciding what to do next, and in what order
- Engagement
- Hourly or sprint
- Timeline
- Booked by the hour
What lands- Current-state audit
- Sequenced roadmap
- Build vs. buy analysis
- Vendor selection
- Team & process design
- Fractional CTO time
Software that does the repetitive work and stops before the decisions.
We find the work that is genuinely repeatable, automate up to the point a judgement is needed, and put a person on that button. Every pipeline we build ends at a draft or an approval, never at a published result, because an automated system that is wrong is wrong at scale and for as long as it takes somebody to notice.
- Best for
- Teams losing hours a week to work that follows a rule
- Engagement
- Fixed project, then optional retainer
- Timeline
- 3-7 weeks
What lands- Audit of what is actually repeatable
- Agentic pipeline with human approval gates
- Model integration, and the prompt work behind it
- Guardrails: allowlists, validation, spend limits
- Tests that catch drift between systems
- Operator runbook and handover
* Every project is different. Timelines are typical for work of that shape, not a commitment, and scope moves them. We give you a real date once we have scoped yours.
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